DESTRO
Estate Planning Marketing — Pay Per Show
THE INDUSTRY'S
FIRST PAY-PER-SHOW
ESTATE PLANNING
CLIENT OFFER.

You don't pay a retainer. You don't pay for clicks. You don't pay for leads. You pay only when a qualified estate planning prospect sits down across from you.

CLAIM YOUR MARKETOne firm per market. Limited availability.
Zero Retainer
No monthly fees. Ever.
Pay Per Show
Billed only on attended appointments.
Exclusive Market
Your competitors can't buy in.
SCROLL
PAY PER SHOWZERO RISKESTATE PLANNING CLIENTSINDUSTRY FIRSTNO RETAINERSYOU ONLY PAY WHEN THEY SHOW UPQUALIFIED APPOINTMENTSDONE FOR YOUPAY PER SHOWZERO RISKESTATE PLANNING CLIENTSINDUSTRY FIRSTNO RETAINERSYOU ONLY PAY WHEN THEY SHOW UPQUALIFIED APPOINTMENTSDONE FOR YOU
01 / The Offer

YOU ONLY PAY WHEN SOMEONE SHOWS UP.

Every other marketing agency charges you upfront — retainers, ad spend, management fees — before a single client walks through your door. You carry all the risk. They collect regardless.

Destro flips that model entirely. We build and run your entire client acquisition system — ads, funnels, qualification, booking — and you only pay per attended consultation. If they don't show, you don't pay.

$0
UPFRONT COST
No retainer. No setup fee. No ad spend risk.
How Billing Works
A
WE RUN THE SYSTEM
Our cost

We build your ads, landing pages, and booking funnel. We run and optimize everything.

B
PROSPECT BOOKS A CALL
Our cost

A qualified estate planning prospect fills out our intake form and books a consultation with your firm.

C
THEY SHOW UP
You pay here

The prospect attends the scheduled consultation. Only at this moment does a charge occur.

D
THEY DON'T SHOW
You pay nothing

No-show? No charge. We absorb the cost and continue optimizing to reduce no-show rates.

02 / The Problem
Estate planning attorney

EVERY OTHER AGENCY TAKES YOUR MONEY BEFORE THEY PROVE ANYTHING.

You've seen it before. A $3,000/month retainer. A 6-month contract. Promises of "qualified leads" that turn into voicemails and cold contacts who never heard of you. You pay. They underdeliver. You move on and try the next agency.

The problem isn't that marketing doesn't work for estate planning attorneys. The problem is that no one had the confidence to tie their payment to actual results — until now.

Every Other Agency
  • Monthly retainer regardless of results
  • You pay for clicks and impressions
  • Leads that go cold before you call
  • Long contracts that trap you in
  • You carry all the financial risk
Destro
  • Pay only when someone shows up
  • Zero ad spend risk on your end
  • Qualified prospects who booked themselves
  • No long-term contracts required
  • We carry the risk. You reap the reward.
03 / How It Works

SIMPLE. RISK-FREE.
RESULTS-BASED.

01
STRATEGY CALL

We learn your practice, your ideal client, and your market. If it's a fit, we move forward — no cost to you.

02
WE BUILD EVERYTHING

Ads, landing pages, intake forms, booking system — fully built and launched in under 2 weeks. You do nothing.

03
PROSPECTS BOOK IN

Qualified estate planning prospects find your firm, complete our intake process, and book a consultation.

04
THEY SHOW. YOU PAY.

Only when a prospect sits down with you does a charge occur. No-shows cost you nothing. That's the deal.

04 / Why Destro

WE DON'T GET PAID UNLESS YOU DO.

That's not a slogan. It's the literal structure of our business. We invest our own money building your system, running your ads, and qualifying your prospects. We recoup only when a client shows up to your office.

This forces us to be obsessively good at what we do. Every no-show is our loss. Every show is a win for both of us.

SKIN IN THE GAME

We only make money when you make money. That alignment changes everything about how we work.

EXCLUSIVE TERRITORY

One firm per market. Once your area is claimed, it's yours. Your competitors cannot buy in.

FULL-FUNNEL OWNERSHIP

We own the ads, the copy, the funnel, and the optimization. You own the consultations.

05 / The Risk Reversal

THINK ABOUT WHAT
YOU HAVE TO LOSE.

If no one books
$0

You owe us nothing. We absorb the cost of building and running the system.

If they book but don't show
$0

No-shows are on us. You are never billed for a prospect who doesn't appear.

If they show up
You pay.

A qualified prospect sat across from you. That's the only time money changes hands.

"The only way you lose with Destro is if you close badly. And if that's the problem, we'll help you fix that too."

DESTRO TEAM
One Firm Per Market

CLAIM YOUR MARKET
BEFORE SOMEONE ELSE DOES.

Fill out the short form. We'll review your market, confirm availability, and get back to you within 24 hours. There's no cost to apply — and no obligation until you see a show.

No upfront cost
Pay only per show
Exclusive per market